Attribution with context
Examine the sources and touchpoints that help people discover your app.
Independent mobile measurement
Every journey has a beginning.
Understand how people find your app and what they do next. RouteNivo gives teams a thoughtful approach to mobile attribution and journey analysis.
Explore your journey ↗A clearer route from discovery to insight.
01 DiscoveryA meaningful first touch
02 InstallThe journey continues
03 EngagementActions inside the app
ILLUSTRATIVE JOURNEY / RN—01
Discovery →Attribution →In-app activity →Informed decisions
A fuller picture
See more than the first step.
Growth is a journey, not a single number. We help bring the important signals together so teams can make sense of the path from interest to engagement.
Journeys after the install
Connect acquisition with the in-app events your team cares about.
Insight for the whole team
Build a shared view of performance across marketing, product and analytics.
A different point of view
One journey.
Many useful signals.
Not every interaction tells the whole story on its own. A considered measurement plan brings together the relevant pieces, with attention to data quality and the context around each result.
Working together
A clear way forward.
Set the destination
Start with your goals, audience and the questions you want your data to answer.
Map the signals
Identify the campaign and in-app events that contribute to your view of the journey.
Find perspective
Use those insights to explore patterns and guide your next decisions.
Let's talk
Let’s find the right route.
Share a little about your app and the questions you are looking to answer.
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